Headshift : Blogging patient opinions

Headshift : Blogging patient opinions
Livio Hughes, director of Headshift, says: “We were determined to avoid turning the Patient Opinion site into yet another token ‘patient’ website. Instead, the communication model uses a range of social software tool and techniques – from patient weblogs to feed aggregation – to create reliable patient-generated reputations for individual departments and services, and shares these with prospective patients at the point when they are choosing a provider.”