A while ago I decided to have a look at both Amazon and Google and see what was wrong with them and came to the conclusion that they are great when you know what you want, but not so good when you are looking for inspiration.
I also thought that people quite often have no idea what they do want but know what they don’t want and will only know what they want when they see it. It’s why department stores are so good, you get to dismiss hundreds of items very quickly.
There are thousands of dummy front-end shops out there, I wanted to do something that added value to shopping, that was genuinely useful, my own Purple Cow if you like.
So I created a web crawler to search hundreds and hundreds of sites (including Amazon, Woolies, John Lewis, I Want One Of Those etc) so that I could list products not by category (although you can do that) but by price. Often I needed to buy a present for someone and I had a price range in mind but absolutely no idea what to get them (I am rubbish at present-buying).
If you are like me, then Burning a Hole is for you. Go get your Christmas shopping done now… or at least find a really funny Secret Santa present this year!