Although Hugh kinda has it right when he points to Stowe and agrees that public relations is “getting social media all wrong”, what the real problem is they are both hanging out with the wrong sort…. and anyway, when have public relations ever got any media right since 1994? Maybe that’s putting it too strong but there have been some hilarious attempts to engage with all this new stuff hasn’t there?
Sure, they all maybe went and read “The *trains” and almost grasped the conversations thing, then went and created really lame blogs… and now the really cutting-edge public relations idiots are planning to storm Second Life or any other MMRPG and will undoubtedly discover they’ve pissed off another community just by being there.
Just out of interest, have any blue chip CEOs got a Myspace album out yet?
