A while ago I mentioned that I was starting with a Radiohead prices for innovation consultancy and though you’d like to know how it’s going.
Well, is the answer.
Well is the answer as in very well! And well is also the answer in a thoughtful… well?
So far I am being paid (sometimes more) than I think I’m worth and sometimes slightly less. The clients that overpay buy my soul though. I tend to think of them in soft focus and end up checking things I normally wouldn’t, doing research I might not have and generally working harder.
The only problem with Radiohead pricing as I see it is my nerve and the vacuum of suggestion. At times I poo my pants, not knowing if I should just make it easy for the client and tell them what my rates are…. BUT another approach that is working better is for me to articulate what value I can add to the company, such as how much 10 strong customers enquiries would be and then work backwards from there. It seems to make much more sense to them and me.
On the subject of Radiohead’s new album, like a dope I didn’t realise they were not allowing choose-your-price downloads forever and so I went to the IN RAINBOWS site and found I’d missed the boat. So, after a quick LimeWire I wondered… it may be big news but Radiohead’s attempts still don’t address the fundamental issues of piracy (or more importantly micro-payments and HOW you pay for something in general… Why not pay more if it make you laugh/cry etc?)
I also found that if I had have paid 50p for their album I’d feel a bit short-changed… I’ll give it time but at the moment I think it’s a bit weak.