So, Agency.com decided it’d be fun to have a twitter search page (for skittles) as the skittles home page and much obscenity ensued.
It was/is a nice idea that was bound to be abused and was. Now in terms of Search Engine Optimisation, it’s sheer genius, I wonder how many new links there are to Skittles.com in the last few minutes. As PR it’s dangerous because I’m sure thousands will be outraged (or as @chorltonbrooker calls it, nowtrage) at the naughty words. And then things move on, last week was all about gFail, today is Skittles Day ( well maybe skittles hour ) as the sweets insinuate themselves into our minds for a few seconds that they wouldn’t otherwise have done.
The question is, did Agency.com plan the obscenities? Maybe they’re doing them themselves to stimulate the Nowtrage Effect? It does make you wonder why a site for sweeties asks for age verification. I would add to the swear words but I’m not in the mood… I feel manipulated by a sticky bag of crap sweets and a see-through web agency.
But then again, I am blatently bandwagonning at the speed of light (ish)
