Recently, a GeekUp message rekindled my long-standing appreciation of all things zoomable. One of the problems with many zooming demos is just that, they’re only demos.

Like many visualisation examples, zooming works best when you it’s a tool rather than a media-type. You need to get your hands dirty, to fly around and play with your data rather than consuming someone else’s zooming media.

In the same way that reading a great book inspires you to write or seeing a fab painting makes you want to sketch or hearing a moving song starts you singing… In same way that writing bad poetry makes you appreciate the good stuff or painting an awful picture makes you visit galleries…

ZuiPrezi is wonderful! And not only is it interesting from a media consumption point of view, it’s a tool with which you can create your very own zoomable presentation or environment. I’m absolutely blown away by the potential of this….

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