AlwaysHaveSomewhereToGoNext

See: TheBackButtonOfDeath

Because WebSitesAreJourneysNotStructures, always having somewhere to go next is key to helping to get people to what they want, but also in keeping them on your site. Your web site should never have a complete dead-end.

Good examples of "having somewhere to go next are "

1. Related Items
2. People Who Bought This Also Bought
3. Top Sellers This Month
4. Also In This Category

Classic dead-end page on many sites are...

1. The PageNotFound page
2. The ThankYouPage
3. The NoResultsFoundPage
4. CorporateInformation

See external: http://time-tripper.com/uipatterns/Intriguing_Branches∞