ButtonsAsBranding

See: PrimaryActions, AlwaysHaveSomewhereToGoNext

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When designing a site, there is often the need to provide lots of functionality on every page. It can easily get out of hand. Go back to your UseCases and business basics and work out what your goals are so that you can hopefully end with ONE main thing to do in each section of your site.

Then make it VERY clear visually what it is you want the customer to do.


Given that each page should, where possible have one main thing for the customer to do (this might be look at another item, buy the item in front of you etc) then use the main button as an opportunity to reinforce your sites' branding. Amazon do this really well. It is always clear which button is the one you need to click next. They also normally show that button both above and below "the fold", or at the top and the bottom of the screen.

See: MakeTheButtonsBigger