Most recent edit on 2007-02-22 15:03:25 by TomSmith
Additions:
Reach New Customers
Deletions:
Marketing
Edited on 2007-02-22 15:02:33 by TomSmith
Additions:
ParanoidAndroid, PageNotFound, NoResultsFound, CheckoutProcessErrors, ErrorWidgets, MisspelledSearches, ForgottenPassword
ButtonsAsBranding, DescribeByContents, PeepThruPane, LandingPages, HumaneNavigation, FacettedSearchResults, AddingInformationValue, ConnectionsBetweenItems, DataClarity, InformationScent, ProductListings, WebSitesAreJourneysNotStructures, AlwaysHaveSomewhereToGoNext, SiteMapFooter, ExpandableProductListings, TriggerWords, CheckoutProcess, HumanePrices, UsabilityAndRoi, SetYourMetrics, ThankYouPage
VisitorPersonalization, FirstTimeVisitor, ReturningVisitor, RecentlyViewed, FavouriteProduct, ReturningCustomer, AlreadyHaveFilter, IntelligentUpselling, NuggetBasedQuestionnaires, WeblogsAndEcommerce, WeblogsAndMarketing, DontPissPeopleOff, NeverLetThemGo
Deletions:
ParanoidAndroid, PageNotFound, NoResultsFound, CheckoutProcessErrors, ErrorWidgets, MisspelledSearches,
ButtonsAsBranding, DescribeByContents, PeepThruPane, LandingPages, HumaneNavigation, FacettedSearchResults, AddingInformationValue, ConnectionsBetweenItems, DataClarity, InformationScent, ProductListings, WebSitesAreJourneysNotStructures, AlwaysHaveSomewhereToGoNext, SiteMapFooter, ExpandableProductListings, TriggerWords
Business
The business logic of your store often seriously impacts on the usability of your site, for example, if availability cannot be checked in real-time as someone is looking at a ProductPage, then many potential customers may be disappointed and annoyed at you that you didn't tell them sooner.
CheckoutProcess, ForgottenPassword, SawThisAndThoughtOfYou, ThankYouPage, NeverLetThemGo, HumanePrices, SetYourMetrics, UsabilityAndRoi, DontPissPeopleOff
VisitorPersonalization, FirstTimeVisitor, ReturningVisitor, RecentlyViewed, FavouriteProduct, ReturningCustomer, AlreadyHaveFilter, IntelligentUpselling, NuggetBasedQuestionnaires, WeblogsAndEcommerce, WeblogsAndMarketing, OnlineCommunities, ModerationIssues
Edited on 2007-02-22 14:58:48 by TomSmith
Additions:
This is a collection of proven tips and tricks to help you make your web site more effective.
Deletions:
This is a collection of proven tips and tricks to help you make your ecommerce site more effective.
Edited on 2007-02-22 13:56:38 by TomSmith
Additions:
Things You Can Do Now
If It Can Go Wrong It Will Go Wrong
Listen To Your Customers
Marketing
SearchEngineOptimization (SEO), LongTail, RemarkabilityMarketing
Deletions:
Things You Can Do Now
If It Can Go Wrong It Will Go Wrong
Listen To Your Customers
Search Engine Optimization
Edited on 2007-02-22 13:55:29 by TomSmith
Additions:
If It Can Go Wrong It Will Go Wrong
Listen To Your Customers
Deletions:
If It Can Go Wrong It Will Go Wrong
Here are so
Listen To Your Customers
Edited on 2007-02-22 12:42:26 by TomSmith
Additions:
Design Your Site Using Best Practices
How you organise your site, how the elements on the page are titled, linked and grouped together and how the functionality you provide, such as a ShoppingBasket, all affect sales. Getting your Information Architecture (IA) and design right makes you more money.
Below are are collection of design ideas, see if your site uses any or all of these...
Business
Here are so
CheckoutProcess, ForgottenPassword, SawThisAndThoughtOfYou, ThankYouPage, NeverLetThemGo, HumanePrices, SetYourMetrics, UsabilityAndRoi, DontPissPeopleOff
Knowing Your Customers
BetterKnowledge, TheTruthAboutLogFiles, MostPopularSearches, PeripheralKnowledge, ChampionChallenge (Test-driven design), SiteSearchEngine, SearchResults
Listen To Your Customers
VisitorPersonalization, FirstTimeVisitor, ReturningVisitor, RecentlyViewed, FavouriteProduct, ReturningCustomer, AlreadyHaveFilter, IntelligentUpselling, NuggetBasedQuestionnaires, WeblogsAndEcommerce, WeblogsAndMarketing, OnlineCommunities, ModerationIssues
Search Engine Optimization
Having a great site is one thing, but if most people will find your site using a search engine such as Google, then getting this part right is essential to finding new customers.
SearchEngineOptimization (SEO), LongTail
Deletions:
Information Architecture and Design
How you organise your site, how the elements on the page are titled, linked and grouped together and how the functionality you provide, such as a ShoppingBasket, all affect sales. Getting it right makes more money.
Search Engine Optimization
Having a great site is one thing, but if most people will find your site using a search engine such as Google, then getting this part right is essential.
Search Engine Optimization (SEO), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, PayPerClick campaigns.
Business
CheckoutProcess, ForgottenPassword, PromotionsAndCompetitions, SawThisAndThoughtOfYou, ThankYouPage, NeverLetThemGo, HumanePrices, SetYourMetrics, UsabilityAndRoi, DontPissPeopleOff
Knowing Your Customers
BetterKnowledge, TheTruthAboutLogFiles, MostPopularSearches, PeripheralKnowledge, ChampionChallenge (Test-Driven Design)
Visitor Personalization
VisitorPersonalization, FirstTimeVisitor, ReturningVisitor, RecentlyViewed, FavouriteProduct, ReturningCustomer, AlreadyHaveFilter, IntelligentUpselling, NuggetBasedQuestionnaires
Your Site Search Engine
Your site search engine is a huge part of the usability of your site. If it is unhelpful, slow or innaccurate you will be losing customers.
SiteSearchEngine, SearchResults, BestBets, PopularSearches, RecentSearches
Audience Participation
Many ecommerce sites now let the customers contribute to the content of the ecommerce store, adding votes and reviews or contributing questions to the FAQs. These contibutions can be the differentiating factor between you and your competitor.
WeblogsAndEcommerce, WeblogsAndMarketing, OnlineCommunities, ModerationIssues
Edited on 2007-02-22 12:36:11 by TomSmith
Additions:
There are lots of things you can do to improve your site that only require a pair of eyes and a fresh way of looking.
ThreeSecondRule, DesignOneTwoThree, BuildingTrust, JustLooking, GoingAllSquinty
ParanoidAndroid, PageNotFound, NoResultsFound, CheckoutProcessErrors, ErrorWidgets, MisspelledSearches,
Deletions:
There are lots of things you can do to improve your site that only need you to take a fresh look at your site.
ThreeSecondRule, DesignOneTwoThree, ParanoidAndroid, BuildingTrust, JustLooking, GoingAllSquinty
StartWithTheErrors, PageNotFound, NoResultsFoundReporting, NoResultsFound, CheckoutProcessErrors, ErrorWidgets, ErrorWidgetData, MisspelledSearches,
Edited on 2007-02-22 12:32:24 by TomSmith
Additions:
ThreeSecondRule, DesignOneTwoThree, ParanoidAndroid, BuildingTrust, JustLooking, GoingAllSquinty
Deletions:
ThreeSecondRule, DesignOneTwoThree, ParanoidAndroid, FormItemFears, BuildingTrust, JustLooking, GoingAllSquinty
Edited on 2007-02-22 12:29:37 by TomSmith
Additions:
Things You Can Do Now
There are lots of things you can do to improve your site that only need you to take a fresh look at your site.
If It Can Go Wrong It Will Go Wrong
Deletions:
Design Methodologies
Maybe "Design Methologies" is too lofty a word for this section, but it essentially contains "things you can do, or modes you can get in" when designing a web site to help you improve the design.
When Things Go Wrong (or Designing Backwards)
Edited on 2007-02-22 12:25:36 by TomSmith
Deletions:
Introduction
Edited on 2007-02-22 12:25:17 by TomSmith
Additions:
This is a collection of proven tips and tricks to help you make your ecommerce site more effective.
Deletions:
This is an Ecommerce Pattern Language which includes some ideas and beliefs about ways and means to design, build and run online shops. See PatternAims
Edited on 2007-02-22 12:24:18 by TomSmith
Additions:
WeblogsAndEcommerce, WeblogsAndMarketing, OnlineCommunities, ModerationIssues
Deletions:
WeblogsAndEcommerce, OnlineCommunities, ModerationIssues
Further Reading
DontMakeMeThink, HumaneInterface, PurpleCow, CluetrainManifesto,
Edited on 2007-02-21 22:48:40 by TomSmith
Deletions:
Useful pages: FormattingRules, WikkaDocumentation, OrphanedPages, WantedPages, TextSearch.
Edited on 2007-02-21 11:57:27 by TomSmith
Additions:
Search Engine Optimization (SEO), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, PayPerClick campaigns.
Deletions:
Search Engine Optimization (SEO∞), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, PayPerClick campaigns.
Edited on 2007-01-28 23:44:47 by PeterP
Additions:
Search Engine Optimization (SEO∞), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, PayPerClick campaigns.
Deletions:
Search Engine Optimization ([SEO∞]), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, PayPerClick campaigns.
Edited on 2007-01-28 23:44:25 by PeterP
Additions:
Search Engine Optimization ([SEO∞]), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, PayPerClick campaigns.
Deletions:
Search Engine Optimization (SEO), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, SEO∞, PayPerClick campaigns.
Edited on 2007-01-28 23:43:39 by PeterP
Additions:
Search Engine Optimization (SEO), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, SEO∞, PayPerClick campaigns.
Deletions:
Search Engine Optimization (SEO), LongTail, GoogleFootprints, GoogleCompetitorsBacklinksVsMine, PromotionsInTitle, PayPerClick campaigns.
Edited on 2006-01-26 12:07:36 by TomSmith
Deletions:
Research Methodology
WhatIDid
Edited on 2006-01-03 22:01:02 by TomSmith
Additions:
Research Methodology
WhatIDid
Oldest known version of this page was edited on 2005-10-14 12:07:17 by TomSmith []
Page view:
Introduction
This is an Ecommerce Pattern Language which includes some ideas and beliefs about ways and means to design, build and run online shops. See
PatternAims
Design Methodologies
Maybe "Design Methologies" is too lofty a word for this section, but it essentially contains "things you can do, or modes you can get in" when designing a web site to help you improve the design.
ThreeSecondRule,
DesignOneTwoThree,
ParanoidAndroid,
FormItemFears,
BuildingTrust,
JustLooking,
GoingAllSquinty
When Things Go Wrong (or Designing Backwards)
Apply a Murphy's Law test to your site can mean you fix the errors before they start losing you customers.
StartWithTheErrors,
PageNotFound,
NoResultsFoundReporting,
NoResultsFound,
CheckoutProcessErrors,
ErrorWidgets,
ErrorWidgetData,
MisspelledSearches,
Information Architecture and Design
How you organise your site, how the elements on the page are titled, linked and grouped together and how the functionality you provide, such as a
ShoppingBasket, all affect sales. Getting it right makes more money.
ButtonsAsBranding,
DescribeByContents,
PeepThruPane,
LandingPages,
HumaneNavigation,
FacettedSearchResults,
AddingInformationValue,
ConnectionsBetweenItems,
DataClarity,
InformationScent,
ProductListings,
WebSitesAreJourneysNotStructures,
AlwaysHaveSomewhereToGoNext,
SiteMapFooter,
ExpandableProductListings,
TriggerWords
Search Engine Optimization
Having a great site is one thing, but if most people will find your site using a search engine such as Google, then getting this part right is essential.
Search Engine Optimization (
SEO),
LongTail,
GoogleFootprints,
GoogleCompetitorsBacklinksVsMine,
PromotionsInTitle,
PayPerClick campaigns.
Business
The business logic of your store often seriously impacts on the usability of your site, for example, if availability cannot be checked in real-time as someone is looking at a
ProductPage, then many potential customers may be disappointed and annoyed at you that you didn't tell them sooner.
CheckoutProcess,
ForgottenPassword,
PromotionsAndCompetitions,
SawThisAndThoughtOfYou,
ThankYouPage,
NeverLetThemGo,
HumanePrices,
SetYourMetrics,
UsabilityAndRoi,
DontPissPeopleOff
Knowing Your Customers
The best way to improve any online store is by basing any design choices on hard data. If you don't know which colour web site sells the most, how are you going to find out?
BetterKnowledge,
TheTruthAboutLogFiles,
MostPopularSearches,
PeripheralKnowledge,
ChampionChallenge (Test-Driven Design)
Visitor Personalization
Recognizing someone as they enter your online store enables you to better serve their needs and create happier customers
VisitorPersonalization,
FirstTimeVisitor,
ReturningVisitor,
RecentlyViewed,
FavouriteProduct,
ReturningCustomer,
AlreadyHaveFilter,
IntelligentUpselling,
NuggetBasedQuestionnaires
Your Site Search Engine
Your site search engine is a huge part of the usability of your site. If it is unhelpful, slow or innaccurate you will be losing customers.
SiteSearchEngine,
SearchResults,
BestBets,
PopularSearches,
RecentSearches
Audience Participation
Many ecommerce sites now let the customers contribute to the content of the ecommerce store, adding votes and reviews or contributing questions to the FAQs. These contibutions can be the differentiating factor between you and your competitor.
WeblogsAndEcommerce,
OnlineCommunities,
ModerationIssues
Further Reading
DontMakeMeThink,
HumaneInterface,
PurpleCow,
CluetrainManifesto,
Useful pages:
FormattingRules,
WikkaDocumentation,
OrphanedPages,
WantedPages,
TextSearch.
![](images/ecp.png")
