HumaneNavigation

See: Jeff Raskin's HumaneInterface, EatYourOwnDogFood

• There is a psychological difference between £99 and £104
• There is a difference between £99 and £99 (plus shipping costs)
• When you have a collection of products, some are more expensive than others.
• "Yesterday" exists
• People exist in the "real world" where "Mandy from BigCO." rings half way through something
• People work in offices, which if you hadn't noticed, can be VERY boring
• Nobody cares about your company. If you went out of business tomorrow who'd be at the funeral?

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