ParanoidAndroid

See: FormItemFears, BuildingTrust, StartWithTheErrors, JustLooking, BackButtonOfDeath

Imagine you are the sort of being that worries about everything. You worry about the meanings on a page, you worry about clicking a link, you worry about what will happen if you submit a form.


Now go to your site. Imagine you have to PAY for every click. Imagine you are in a hurry. Imagine if you were to go overdrawn the sky would fall in. Drinking four or five strong coffees and getting no sleep the night before can really help with this.

Now go to your site and try out some of the UseCases in this nervous state of mind. No matter how minor an irritation may be, log it down.

Each worry you have logged, no matter how silly, adds to a vistors unease with a site. It makes them trust you less.

Fix every single item on your list, either by providing reassurance, examples or clarity.