SEO

See: KeywordStrategy, SiteMapFooter, WeblogsAndEcommerce, TriggerWords, PayPerClick (PPC)

Search Engine Optimization, making your web site friendly to the likes of Google, is an essential part of promoting your site. Even if you have a gazillion pounds to spend on advertising, if you aren't findable you won't get any customers.

Important things to consider are...

* Your keywords
* The competition already out there for those keywords
* Your company and domain name
* The folder and file names of your web pages
* Page titles
* Link text titles (on your site and other sites)
* Headers, bold and normal content
* Keyword density
* PageRank (the number of links to your site)

Evaluate The Competition

* http://www.urltrends.com/∞
* http://www.alexa.com∞

Design Your Keywords

* http://inventory.overture.com/d/searchinventory/suggestion/∞
* http://www.wordtracker.com/∞

Optimize Your Site

* There are a number of web sites out there that can tell you all the rumours, myths and tricks of Search Engine Optimization. http://www.seochat.com/c/b/Search-Engine-Optimization-Help/∞
* And lots of online tools available to help

Pay Someone To Do It For You

* There are a million companies out there promising to optimize your site for you in exchange for a head of cash. I don't think that they offer much of a service and that the task of search engine optimization is one that needs a holistic approach, that reuqires elements of..
* creativity
* business sense
* technological support
* interesting analysis reports
* buy-in from and support for content creators

Invest in a Pay Per Click Advertising Campaign

* See PayPerClick