SearchEngineOptimization

Search Engine Optimisation (SEO) is the process of making your site rank higher in the search engines. There are a number of ways you can do this.

On-site

• Increase your keyword density
• Improve your page titles
• Add keywords to your meta tags
• Add fresh content

Off-site

• Create more links to your site

Ethics and Warnings

Lots of companies offer SEO services that guarantee high rankings. You need to take these with a pinch of salt. Some companies use unethical approaches, either by fooling a client that the keyphrases they rank well in is valid, or by using a collection of computers (link-farm) to point at their site. There are many unethical (Black Hat) approaches that many claim to achieve great results.

If Google, for instance, were to notice that your site is using blach hat approaches which go against their terms and conditions, they will simply remove you from their search engine, something that happened to BMW in germany recently.

The very best way to achieve high rankings in the search engines is to create a great site with lots of highly relevant user centered content.


See: WeblogsAndMarketing, RemarkabilityMarketing, LongTail