Most recent edit on 2007-02-23 17:28:29 by TomSmith

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Tom Smith's: theOTHERblog





Edited on 2007-02-23 17:26:32 by TomSmith

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Tom Smith's: theOTHERblog





Edited on 2007-02-23 16:18:23 by TomSmith

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You are what you measure.



Edited on 2007-02-23 16:17:23 by TomSmith

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When designing a web site, many companies forget the most important bit. It is important to decide before your site is launched how you will know if your site is a success? What exactly are you going to measure?
For example, if you hope that a web site will bring you more business, will sales people on the phone ever be told to ask, "Can I ask where you found us?", and that data kept somewhere. Without deciding on these things first you can be left asking someone on sales, "So, has it been busy lately?"
There are lots of things you can monitor about any web site but most stats packages don't integrate with your business, they tell you how many visitors you had last month but not how many new customers. Google analytics can tell you which pages were most popular but not which pages converted somebody into a customer.
At times, "Setting Your Metrics" can sound like common sense but many sites can be transformed by choosing with some skill what you want to measure and then displaying that information in a way that has some positive impact on your business rather than being lost in a log report somewhere.


Deletions:
When designing a web site, many companies forget the most important bit. To decide before it is launched how to decide whether or not the site was a success? What are you going to measure?
For example, if you hope that a web site will bring you more business, will sales people on the phone ever be told to ask, "Can I ask where you found us?", and that data kept somewhere. Without deciding on these things first you can be left asking someone on sales, "So, has it been busy lately?".
If you want more customers, how will you know which bits of your site brought them in? If you want to simply get more exposure or end up with a better brand identity, how are you going to measure that in ways that helps you make further improvements.
See: IterativeDesign




Oldest known version of this page was edited on 2005-10-12 15:10:50 by TomSmith []
Page view:
When designing a web site, many companies forget the most important bit. To decide before it is launched how to decide whether or not the site was a success? What are you going to measure?

For example, if you hope that a web site will bring you more business, will sales people on the phone ever be told to ask, "Can I ask where you found us?", and that data kept somewhere. Without deciding on these things first you can be left asking someone on sales, "So, has it been busy lately?".

If you want more customers, how will you know which bits of your site brought them in? If you want to simply get more exposure or end up with a better brand identity, how are you going to measure that in ways that helps you make further improvements.

See: IterativeDesign
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